The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analytics service collects data, among other things, about the website from which a data subject arrived at a website (the so-called referrer), which subpages were accessed, how often, and for what duration a subpage was viewed. Web analytics is primarily used for optimizing a website and for cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
For web analytics via Google Analytics, the controller uses the “_gat._anonymizeIp” extension. This extension ensures that the IP address of the data subject’s internet connection is shortened and anonymized by Google when access to our website originates from a Member State of the European Union or another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, compile online reports that show website activity, and provide further services related to the use of our website.
Google Analytics places a cookie on the data subject’s IT system. What cookies are has already been explained above. By placing the cookie, Google is enabled to analyze the usage of our website. Each time a data subject accesses one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component is integrated, the internet browser on the data subject’s IT system is automatically prompted by the Google Analytics component to transmit data to Google for online analysis. Through this technical process, Google gains knowledge of personal data, such as the data subject’s IP address, which Google uses, among other things, to trace the origin of visitors and clicks and to subsequently enable commission settlements.
By means of the cookie, personal information such as access time, location from which access originated, and the frequency of visits to our website by the data subject is stored. With each visit to our website, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States. Google may pass these personal data collected via the technical process on to third parties.
The data subject may prevent the setting of cookies by our website at any time, as described earlier, through an appropriate setting of the internet browser used, thereby permanently objecting to the placement of cookies. Such a browser setting would also prevent Google from placing a cookie on the data subject’s IT system. In addition, a cookie already set by Google Analytics may be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics relating to the use of this website and to the processing of these data by Google, and to prevent such processing. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on communicates to Google Analytics via JavaScript that no data or information concerning visits to websites may be transmitted to Google Analytics. Installing the browser add-on is considered an objection by Google. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google may be retrieved at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.